It seems, that Big Tobacco may know our kids even better than we do at times. We like to think that teaching prevention, trusting our kids desire to care about health and wellness, even their future, will always prevail, but the honest truth is that many kids/teens would do just about anything to purposely "not fit in." Wish we could tell them that their motive to not fit in inherently brings them together with other not-fit-inners and thus a new group is formed, but I digress,check out these new ads from Camel about SNUS: http://tobaccocommons.com/category/camel-snus/
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